testimonials

Seeing the light

Seeing the light

January 30, 2014 | 0 Comments

Federal Court penalises solar panel companies for publishing false testimonials and credence claims With more and more consumers relying on online product reviews to enlighten their purchasing decisions, the Australian Competition and Consumer Commission (ACCC)...

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On Tuesday, the ACCC released a best practice guide about online reviews for businesses and review platforms.  In February 2013, ACCC Chairman Rod Sims identified online reviews and false testimonials as one of the ACCC’s...

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