The unchartered waters of social media
The past 12 months has certainly been a dynamic time for the Advertising Standards Board – 2012/13 saw the Board having to make determinations in the relatively unchartered waters of social media, ‘sexting’, Gen Y acronyms and iPhone Apps! Leading up to this period, the ASB commissioned a report by Colmar Brunton which found that, as compared to 2007, the community had become more conservative in relation to strong language, sex, sexuality and nudity – especially in relation to images/language available to children. Conversely, the report found that the community had become less conservative in relation to issues relating to health and safety and violence/discrimination, particularly in cases of humorous racial or religious references.
Elisa Nolf has written an interesting post on our sister blog, IP Whiteboard, summarising the determinations of the Board over the past 12 months. If you’re an advertiser looking for some assistance through the unchartered waters of social media and the AANA Code of Ethics, have a read here.